What today is known as an efficient organization serving its customers all over the world has been shaped through the years by the professional competence and the passion of its leader, Pier Carlo Bottero.

For over 20 years, Mr. Bottero and his team have been involved in a successful activity dealing with logistics and transport for sports events, which has expanded to other highly-specialized sectors. This job requires thorough competence and complete dedication due to the difficulty and complexity of moving materials in a timely manner; these are keystone qualities in our organization.


Offering logistics and transport services for world championships means being able to cope with long distances and different cultures and languages, as well as learning and following the rules of each country.


SEL is a team-structured company where each team is engaged in a specific field of action. Here, experienced task forces made up of young and dynamic people from all over the world put to good use their deep knowledge of the specific sector they are entrusted with. They are always ready to reach a new destination with the same enthusiasm that is the hallmark of a dynamic management capable standoff standing up to an often exhausting pace of work. And that is possible because they are constantly supported by the professional competence and the passion characterizing our job.


Focus on sport and much more

Over the past 20 years, we have brought our logistics services to a wide range of sports. Being an established leader in transport facilities applied to sports means that we can rely on our specific competence and ability to diversify our services according to the requirements of each sector.


Seeing to the location issues connected with a sports event implies not only transferring athletes and equipment, but also providing for all that is closely connected with it, from catering to the most advanced kinds of fuels.


This activity has allowed us to broaden our horizon outside the sports world, including all those fields where we have made the most of our experience and offered it to other customers. This has led to the creation of various departments dealing with travel, logistics and special services.

The human and technological factor

Sport is passion, and the people who have turned their passion into a career. From a technical point of view, an efficient team and a successful management are excellent ingredients which, together with the indispensable human factor, enable us to reach any goal to the full satisfaction of all our customers.

In order to achieve this goal, we use the latest technologies so that we can carry out our work with efficiency, rapidity and precision. That is why in recent years we have increased our investments to supply us with the best IT infrastructures and the most advanced technological instruments.

A tailor-made service

No other company is as good as we are in cultivating relationships with our historical customers as well as tuning in to the new ones. From the very beginning, we commit ourselves to understanding their requirements, we promptly adapt ourselves to their pace and anticipate their habits, and above all we share their irresistible desire for success. We are proud to be an essential part of their achievements.

Our integrated services cover any requirement connected with the transfer of equipment, materials and people. We see to all the various steps, including drawing up delivery notes, fulfilling custom clearance, welcoming people at their destination and providing solutions for unexpected situations they may have run into all along the way.

Our Commitment to the 2030 Sustainable Development Agenda

We, board members of SEL, will play a defining role in embracing, endorsing, implementing, and monitoring the Sustainable Developments Goals, as result of the United Nations 2015 resolution signed by 193 countries, to improve human rights and quality of life on a global scale. We pursuant to our role as member of an international company, and representatives in the global logistics system. Our responsibility reflects our position on the front line of sustainable development, with the power to affect transformative change. We therefore encourage the international community, as well as our international partners, to ensure full synergy and integration between the global and national goals, and ambitious local plans and programs.


Acknowledging the logistics environment, has enjoyed an influential status for many years, on a global basis. In a notable cultural shift, the industries are now using established sport influence to promote sustainability. Their main objective is to educate professionals, supply chains & millions of fans about the business case for greening, i.e. the non-air-polluting, green mobility, green economy, green logistics, lifestyles, healthy lifestyle programmes, disease prevention, global climate change and healthy eating.


Acknowledging the adoption by the United Nations of 2030 Agenda for Sustainable Developmentand its recognition of the role of sport and local governments in the new sustainable development goals, the SDGs, especially SDG #11 to ‘make cities and human settlements inclusive, safe, resilient and sustainable, SDG #17 on effective, “strengthen the means of implementation and revitalise the global partnership for sustainable development”;


Endorsing the local communities commitment to implement the SDGs also through the organisation of sport events as those we work across;


Convinced that the our “thinking forward vision”, is an incredibly inclusive initiative through which we attract promotional involvement from private and public-sector companies and international organisations, to join our “Edu-Zone concept” to help set, implement and monitor the SDGs and assist us in developing the necessary capacity for this task;


It is a common road map for us all, into the sustainable future we want, where private and public sectors and the local communities has a key role to play.


In support of the 2030 sustainable development agenda we make the following commitments:


  • – We commit to develop an integrated and holistic sustainable development strategy, to ensure achievement of the SDGs in the 5 Continents by 2030.


  • – We commit that this strategy will be crafted with the engagement of all relevant stakeholders in our areas, across sectors and communities and encompassing public and private actors, and that we will pursue participatory and integrated approaches for the sustainable planning and management of our cities and territories henceforth.


  • – We commit that our decisions and actions will ensure that green logistics as urban and rural mobility will bepositioned to act as a promoter of this governmental strategy.


  • – We commit to promote equality of opportunity and cultural diversity in each country we’ll run business, through universal access to health, education and employment opportunities, regardless of gender, age or class.


  • – Cooperate with all our national and international partners and stakeholders to realise the pledges of the SDGs for scaling-up international cooperation to strengthen the capacities of local authorities, to give support in implementing resilient and environmentally infrastructure, to support local governments to mobilise interest, strengthen, toboosting the green logistics to become the norm.


With SEL our customers are never left alone.